Seo Project Management

Seo Project Management

  1. Project Management For SEO
  2. Who Am I?
    Sarah Carling (Goodwin)
    Project Manager -Bloom Media
    SEO Chick
    @Yoshimi_s
  3. Maximise efficiency
    Get faster results
    Less stress
    Profitability
    Why bother?
  4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to
  5. Project inception
    Decide what needs doing
    In SEO terms
    Site audit 
    Client goals 
    Internal goals 
  6. Project planning
    Decide how you’re going to do what you need to do
    This is the bit we’re going to look at today!
  7. Project Execution
    Doing what you have said you’re going to do
    This is the bit you’re already doing
  8. Project monitoring
    Checking that you really are doing what you said you were going to
    In SEO terms
    Client reporting 
    Activity review 
  9. Project completion
    Reviewing if you did what you said you were going to
    There is no such thing as a finished SEO project…completion in SEO is when we reach the stage where we need to re-audit.
  10. Project Inception
    Planning
    Audit
    Execution
    Reviewing
  11. Available resource
    Total team man hours
    Productivity rates
    Areas of expertise
    Total available time available per resource
  12. Available time
  13. Client requirements
  14. Work required
    By resource
  15. Project items
    Requires multiple stages
    Or input from other resources
    Can also be a task
  16. Site Audit Summary
  17. High Level
    Microsoft Project
    Toms planner
  18. Planned project
  19. Task
    Can be completed in a single sitting
    Doesn’t require additional resource
    No dependencies
  20. Task Management
    Intervals
    Basecamp
  21. Each item on the project plan can be broken down to it’s relevant tasks
    Time can be estimated, tracked and analysed
    Update the project plans regularly
    Monitor workload against skills, and adjust resource
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